Our Story
Unndr was born from the idea that lingerie could be worn by women for themselves.
Uninspired by the offering of most typical lingerie brands that placed an over-emphasis on the sexualisation of lingerie, we decided to go down a different path.
Our first iteration of the subscription box launched in July 2022, delivering self-care to women on a consistent basis. We opted for a subscription model as we believe having a self-care ritual grounded in comfort and style was essential.
What began as a bedroom business quickly evolved into a fully fledged enterprise as thousands of women connected with our mission - to create a world that embraces and elevates self-confidence.
Since our first box shipped almost 3 years ago, we've helped thousands of women globally unlock the best version of themselves and reimagined the perception of what modern lingerie can truly be.
The name itself draws from a firm belief that it's how we feel about ourselves on the inside that matters most.
I'm Sofia, the founder of Unndr. I grew up in London and graduated with a Master's in Law in 2021. After starting my career as a Legal Administrator, I quickly realised it wasn't my true calling.
During the lockdown, I focused on self-care and personal growth, discovering the profound impact these practices had on my well-being. Inspired by my transformation, I decided to create Unndr, a brand dedicated to providing practical, beautiful self-care products to help women build confidence and love themselves more each month.
Unndr is a culmination of my experiences and the stories of the incredible women I have met along the way.
