Our Story

Who we are

Unndr is more than lingerie. We're on a mission to redefine self-care. In a world which is saturated with hyper-sexualised connotations regarding lingerie, we wanted to break the mould and create a space for confidence and individuality.

Unndr is a labor of love, shaped by the experiences and stories of countless incredible women.We are committed to empowering you on your ever-growing self-care journey. Whether you choose our Wellness Box or Lingerie Box, let Unndr be your source of comfort and confidence.

Meet the founder

Hey! I'm Sofia, founder of Unndr. A Londoner with a lifelong passion for wellbeing and helping others. This led me to pursue a legal career, but after completing my Master’s in 2021, I realised it wasn’t my true calling. Lockdown was a turning point, and became a catalyst for personal growth and self-care. I took a step back to envision what I wanted in my future and I discovered a gap in the market. That’s when the idea for Unndr was born and I have never looked back. My journey of launching Unndr was fueled by a deep-rooted passion for wellbeing and self-care and it has truly has been the most fulfilling journey, transforming my life and, the lives of others.

Unndr’s journey so far

The Early Stages

The early days of Unndr were a whirlwind of creativity and logistics, with my bedroom serving as the design studio and my living room as the fulfilment center.

The Unndr Virality

In a growth we could never anticipated, our content exploded, reaching millions worldwide. With over 300K new followers and a Vanity Fair feature, our subscriber base quadrupled overnight!

Nurturing our community

We're incredibly grateful for our amazing community. From day one, our goal has been to connect like-minded women. As a token of our appreciation, we love to bring new and exciting opportunities to the table, from pop-up events to online parties, and always a cheeky exclusive (or two).

Unndr’s journey so far

The Early Stages

The early days of Unndr were a whirlwind of creativity and logistics, with my bedroom serving as the design studio and my living room as the fulfilment center.

The Unndr Virality

In a growth we could never anticipated, our content exploded, reaching millions worldwide. With over 300K new followers and a Vanity Fair feature, our subscriber base quadrupled overnight!

Nurturing our community

We're incredibly grateful for our amazing community. From day one, our goal has been to connect like-minded women. As a token of our appreciation, we love to bring new and exciting opportunities to the table, from pop-up events to online parties, and always a cheeky exclusive (or two).

Looking to the future

Our adventure is only beginning! Two years in, and we're more excited than ever to see what the future holds. Your feedback is invaluable as we create even more incredible products.Thanks for being part of the Unndr family and continuously inspiring us to level up each and every day.

Love always, Team Unndr x

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