Our Story
OUR PHILOSOPHY
At Unndr, we’re redefining what self-care looks like for the modern woman.
We believe the relationship you build with yourself shapes everything how you move, feel and show up in the world.
Each piece we create is a quiet reminder that confidence starts from within and that taking care of yourself should never feel like an afterthought.
WRITTEN IN LACE
We are so proud of how far we have come in the last two years, and this is just the beginning.
As a brand built on lace and lingerie, this shall always remain our core. We cannot wait to continue to expand
with our community and begin to offer maybe something a little extra…
Meet The Founder
From Law To Lingerie
Founded as an ethos somewhere in her early teens, Sofia launched Unndr as a movement in 2022. Born from a desire to capture and share that intangible feeling of joy, Unndr has accumulated a global subscription base that confirmed there was a gap that women needed filled. With a Masters in Law, Sofia pivoted to the eCommerce world with the sole aim to nurture inner self-confidence.
Beyond Unndr, Sofia is; a fashionista, a girls girl & a sister. She loves tennis, a cocktail & not taking life too seriously.
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