Name: Sofia Panwar

Occupation: Founder of Unndr 

What does self-love mean to you?

Self-love to me means honoring myself for who I am and to accept myself for all my flaws and understanding that that is me and to be completely unapologetic about it!

How does lingerie make you feel?

Empowered, beautiful, and myself! There is nothing better than owning your skin and wearing something that accentuates your body. 

When was the moment when you knew you needed to start Unndr?

When I felt the benefits of adding lingerie into my self care and watched my confidence shoot up. I knew lingerie was out there but no in a way that I felt was for women wanting to embrace self care and knew this aspect was missing from the market. 

Where do you draw inspiration from (people, places, things)?

Life and everything around me! Even down to my daily conversations with people, the girls on the page, strangers. I am very touched and influenced by what I hear and see and this translates into Unndr and is an expression of my life. 

What routines do you practice in your daily/ weekly life that help promote wellness?

Planning my day the night before is so important to my wellness. Going to sleep with a clear direction of the day ahead once I wake up is amazing for my mental health. I also love working out a few days a week, adding movement into my routine and eating my favourite foods throughout the week. 

Advice you’d give someone wanting to elevate their self-love?

Do little things for you! It is so easy to neglect ourselves when we have so many priorities but taking a few minutes each day to appreciate ourselves. That might be writing down a statement each morning about what you love about yourself, treat yourself to an extra hour in bed or throwing on a lingerie set.

Something you’re striving towards personally or professionally?

Understanding my emotions and why I react to things in a certain way whether that be personally or professionally. Striving towards this will help me elevate in so many ways and be something I am actively trying to achieve. 

What is the best female advice you’ve been given?

“Don’t do something because others expect you too” 

Three rituals you couldn’t live without?

1. Gym routine 2. Self care routine 3. Breakfast 

What three Unndr sets are your favourite?

 1. The XOXO set is so chic and sometimes simplicity is key

2. The Rose Matcha set was one of the first months we explored combining a different third item instead of a suspender which was a hit with the community.

3. The upcoming May set, here is a sneak peek! 

Give us an Unndr insight we don’t yet know about?

It’s not just me behind the brand anymore! We have a boutique size team of women who work everyday on making Unndr a brand our community needs and we would not be where we are without these incredible women.